martha

Hello! my name is Mar

I have; I am the founder of Bonita, I have a degree in international trade and customs, I also have a degree in education. I work as a teacher in a rural school where the women are very hard-working and carry out very heavy field work. I have always had a taste for fashion and new trends.

It all starts when my mother and I designed a hat to wear to the beach, at that moment I realized that a hat has a great story behind it but above all it represents the artisan work of Mexican women who support their families thanks to the consumption of these crafts.

With the elements that I used to design my hat; I realized that more than 5 Mexican families dedicated to crafts participated and my hat represented those families. That small but large part that the artisans made with all their hearts.

At that moment I took on the challenge of providing employment and work to these families and through the designs that my mother and I created; bringing Mexican crafts closer to current trends.

At Bonita we have a dream, which is to grow to continue providing support to the artisan women of our country.

We are Bonita

We currently employ: palm producers, metal mold designers, man hat makers, women dedicated to hand embroidery to assemble stone lyres, seamstresses assembling lyres and bows, , shoemakers, fur manufacturers, latest and unique designers and manufacturers of buckles and toes.

Mission

Create and lead a dream team with mexican artisans in which everyone takes advantage of their strengths.

Values

Honesty: here we do not steal anyone's work, we encourage and support the artisan talent of each part of the team. Other values are: quality, innovation, commitment to excellence and continuous improvement.

Vision

To be a leading, honest and internationally recognized brand within the industry. Committed to delivering value projects.